Two years ago Ann McFerran met 11 girls on Bumble BFF and invited them to her Koreatown, Los Angeles apartment to do their makeup and take pictures. Starbucks Has A New Ethereal Blue Summer Dreamland Collection, Heres Where To Pre-Order In Singapore, JJ Lins "JJ20" World Tour Concert Is Coming To Singapore This November; Tickets From $148, Fiamma Opens At Capella Singapore With Italian Classics Like Wood-Fired Pizza & Carpaccio In A Beautiful Home Setting, Hot Weather Causing An Oily Scalp? 2022 Forbes Media LLC. At that point, she went to Craigslist to hire her first employee. Hello Kitty Compact Mirror Besides, most of us would be buying it for the suitcase! The false lash industry is expected to grow to $1.8 billion by 2024, a 7.4% CAGR from 2021 . Dont want to miss the hottest topics and content you might like? Fulfill your Hello Kitty obsession with this kit full of every Hello Kitty must-have from our Sanrio Collection! Her parents strongly pushed her on the path to become a doctor and she dutifully completed her pre-med studies at UCLA in 2015. However, painting proved difficult to make sustainable income as completing a work took weeks and sales were never guaranteed. Businesses like Glamnetic are interacting with their core consumers across a variety of digital channels all the time, explains Clarkston Consulting partner Steve Rosenstock. Try This Highly Recommended Deep Cleansing Treatment To Prevent Hair Loss, 9 Important Things To Take Note Of Before Starting On Your Aesthetic Clinic Treatments, Meet Catbird, The Minimalist Fine Jewellery Brand Ft. Dainty Flower, Ice Cream & Love Letter Charms, 7 New Beauty Launches In Singapore In July 2022: Hair Loss Shampoos, Wellness Bodycare, Givenchy Floral Perfume, Winnie-the-Pooh & Stitch wireless earphones in little suitcases, Hello Kitty Induction Cooker, Stew Pot & Trash Can, Hello Kitty Louis Vuitton Bags Upcycled By American Designer, Floral Hello KittyMasks For Adults & Kids. Its a typical move for her scrappy company, which now sells magnetic lashes and press-on nails mostly direct-to-consumer around the world. That sounds fairlyreasonable compared to traditional false lashes. You can shop the GlamneticHello Kitty & Friends collection here:glamnetic.com/hello-kitty. You may opt-out by. She took YouTube, Coursera and Udemy classes to learn about supply chain management. Hello Kitty Suitcase Kit (Natural) This is largely due to social media as millions of users post ultra-glam looks makeupover 75 million posts on Instagram make use of the hashtag #MUA (makeup artist). Glamnetic is an American cosmetics brand that's best known for their magnetic false eyelashes. McFerran was dead set on finding an alternative. Hello Kitty Brown Felt Tip Magnetic Liner. Hello Kitty Suitcase Kit (Medium) Today, Glamnetic announced their biggest collaboration to date: a 25 SKU collection with Sanrio. Follow this author to improve your content experience. Dont forget to check up on your glam while on the go with the Hello Kitty Compact Mirror featuring an adorable image of everyones favorite kitty! Each kit(US$64.99, ~S$86.25) includes a mini magnetic felt tip liner and a pair of magnetic lashes packaged in little suitcases. "I had been obsessed with lashes my entire life," says Ann McFerran, Glamnetic's founder and CEO. "That seemed really logical to go into.". | Privacy Policy, Singapore's No.1 Female Lifestyle & Beauty Media. I just had that mindset that I needed to save every dollar, even though the company was profitable, says McFerran, 27. I was in do-or-die mode for so long.. If you're keen on purchasing these lash kits, it's time to gather your fellow Sanrio fans and share the shipping costs! In her first month, she made $20,000. Younger consumers are driving most of Glamnetics sales. Copyright 2022 GirlStyle Singapore. International shipping DDU (duties unpaid) costs US$29.99 (~S$39.80)with in-transit time from 15 to 30 business days. It's alsosold in a bundle (Sale price:US$95.98, ~S$127.37, U.P. That seems quite pricey, but considering each pair of lashes can be used up to 60 times, that makes each wear cost about S$1.43. But in her spare time, she began making art and even sold a painting for $10,000 when she was just 20 years old. Without accepting a cent of venture cash, she hustled Glamnetic to $50 million in sales last year. Hello Kitty Red Felt Tip Magnetic Liner As Glamnetics lashes continue to grow in popularity, were excited to provide our fans with these super cute offerings to incorporate into their beauty looks, says Susan Tran, Sanrios director of brand marketing. Including all three Hello Kitty inspired Felt Tip Magnetic Liners, youll be able to create any look from a classic black cat eye, a natural brown, or a unique bright red! She also began to grow her Instagram following in order to meet potential patrons and fellow artists. In the meantime, she secured the @glamnetic name on Instagram and filled the account with memes to build up her audience. A year into her research, she signed on with a supplier in China who could hand-glue magnets onto each lash set on the cheap. She found painting her facewith fun eyeshadow and contour concealerto be equally enjoyable, and her Instagram audience responded positively to the new content. Download GirlStyle APP now for more female lifestyle content! Click on the conversation bubble to join the conversation, PwC Cloud and Digital Transformation BrandVoice, How To Earn Cash Rewards For Everyday Spending. Yet McFerrans hustle-attitude is very much alive at Glamnetic: her social media managers still directly message every new Glamnetic follower to strike up a conversation and serve as shopping support. Companies that are born digital and have a deep understanding of consumer needs will continue to gain market share in the beauty industry.. From there, she rapidly expanded her team, which has grown to 70 in just two years. The theme of the collection is post-quarantine traveleach Sanrio character (Hello Kitty, ChocoCat, My Melody) has their own suitcase packed with fake lashes and eye liners. Removing the eyelashesinvolves gently peeling them off and cleansing with waterproof makeup remover. McDonald's Singapore Has New DreamWorks Happy Meal Toys Till 24 August, Jackson Wang To Visit Singapore From 2 To 10 Aug, Will Host Big Party At Marquee On One Night Only. Hello Kitty Suitcase Kit (Glam) Her differentiator is proprietary magnetic technology: users apply Glamnetics magnetic eyeliner that sticks the companys false eyelashesno glue or tweezers required. Hello Kitty Black Felt Tip Magnetic Liner Calling All Sanrio Fans: This Official Sanrio Store In Taka Is A Must-Visit, Plus Dont Miss These 2 Sanrio Pop-Ups In SG! About 33% of U.S. women ages 18 to 24 regularly wear fake lashes, as compared to 10% of U.S. women overall, according to Mintel beauty analyst Lauren Goodsitt. This ultimate bundle inspired by all things Hello Kitty comes with three mini lash kits in styles ranging from soft glam to fluttery and natural. Yet McFerran struggled to master false eyelashesthe glue got everywhere and the magnetic ones werent all that magnetized. Crafted from synthetic fibres,Glametic's waterprooflashesreplicate the luxe look of mink and claim to stay on all day long. McFerran continued to operate as a one-woman business until she was making $1 million per month in the fall of 2019. KIT INCLUDES: Is It Better To Lease Or Buy A Car In Summer 2022. They havea new range of Hello Kitty & Friends lash kits withdesigns featuring andinspired by Hello Kitty, My Melody, Kuromi, Gudetama and Chococat. Follow us on Facebook, Instagram & YouTube for the latest female fashion, beauty and lifestyle news! At seven-years-old, McFerran immigrated from Bangkok, Thailand to Manteca, California, a small town about an hour outside of the Bay Area. : US$127.97) which comes with an additional full-sized coloured liner and a compact mirror. By July of 2019, she had an audience of 30,000 and a product to sell: $34 magnetic lashes shipped directly from her apartment. Thats what I felt like was missing in the nail worldalmost a fast fashion of nails.. All Rights Reserved. However, Bangkok-born McFerran was not looking for a new BFF; she was looking for free models for Glamnetic, her magnetic eyelash startup. All Rights Reserved, This is a BETA experience. Then-24-year-old McFerran set out to make a better magnetic lash. With the rapid growth of her nail business, McFerran hopes Glamnetic will become the Zara of fake nails by mimicking manicure trends on a monthly basis at an affordable price point. Any trendy nail that comes up, were immediately following them and launching them, says McFerran. Since starting her business in August of 2019, McFerran has sold over 100,000 products and ramped her team up to 70 full-time employees. This comes as Sanrio, Hello Kittys parent company, hopes to expand their young adult consumer base. The company has also expanded beyond false lashes into press-on nails, and has grown this line of business by 200% from 2020 to 2021. What is it about tinytravel trunks that triggers one's cute aggression? For those who are new to this rising trend, here's a quick crash course: like its name suggests, magnetic eyelashes work by connecting the tiny magnets on the lash to the magnetic liner that's applied on the lash line. The good news is that Glamnetic ships to Singapore, butbe prepared to shell out a fair bit! McFerran would personally message and strike up a conversation with each customer on Instagram, before covertly offering each a personalized discount code to share with their friends and followers. In her research on the fake lash industry, she found all major lash brands were using machines to mass produce magnetic lash sets, lowering the efficacy of the magnets. We're still not overthe adorable Winnie-the-Pooh & Stitch wireless earphones in little suitcasesyet, and Glamnetic has released new Sanrio-themed magnetic false eyelash kits in mini suitcases! Subscribe to our newsletter! MakeupAlley is a registered trademark of MUA, Inc. 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