He found that regular season home game attendance has fallen at least 2 percent each of the last two years. Other programs were not nearly as fortunate. I don’t believe college-aged individuals have zero interest in sports, in fact, I believe the exact opposite of that is true. On campuses across the nation there are men and women who still eat, breath and sleep sports. The Terps then added recruit Diamond Stone, a consensus five-star star who ranked sixth in 24/7 Sports’ class of 2015 rankings. A conference’s team membership, of course, plays a major factor in attendance numbers as well. The first method Eau Claire is employing is making the game free of charge for all students when they present their student id. Attendance at games for college football, which is said to be about equal to basketball in terms of popularity, has also taken a hit. At College Football Games, Student Sections Likely to Have Empty Seats Declining Attendance Reflects Soaring Ticket Prices, Increase in Televised Games Even though the popularity of Duke Basketball is at an all-time high, students are still attending fewer home games in Cameron Indoor Stadium. noticed the decline of student attendance at college games. Our software is like the gears of a machine – we help athletes, coaches and staff at more than 3,000 teams around the world operate effectively and efficiently. Adding BYU into the fold, which plays in the 18,987-seat Marriott Center, was the major notable change to the WCC’s list of arenas. Students Drop Out. Game day. To begin, the Big Ten has consistently dominated in terms of attendance numbers in recent years. By the Feb. 13 deadline, more than 170 entries were submitted. InXAthlete’s proprietary technology provides the highest level of exposure for Student-Athletes to find jobs, internships, and mentorship while allowing the athletics administration to manage their career development comprehensively. Although the importance of attendance is well understood, effective strategies for increasing it are not so definitive. Home attendance numbers not only have an impact on winning and losing games, but also producing revenue that can elevate programs nationwide. Marquette’s five-year winning percentage average increased by 3.6%, and the percentage of seats filled in Bradley Center improved by 5.0%. If you want a picture to show with your comment, go get a gravatar. The first method Eau Claire is employing is making the game free of charge for all students when they present their student id. The top ten year-to-year increases in percentage of seats filled after adding a top 15 recruit are below. All of these methods that I’ve previously described sound like game changers, but even if they’re properly put into place there is no guarantee that the outcome will be drastically increased student attendance. increase attendance rates knowing that chronic absenteeism contributes to students’ lack of educational progress. Rounding out the power conferences is the Big East at 13,711, ACC at 13,655, Big 12 at 13,337, and Pac-12 at 11,609. Because of the increased interest rate of older fans in college basketball, students are often forced out of the system, unable to purchase tickets to games or attend basketball team events. Founded on best-in-class research, data and analytics, we guide strategies for the largest leagues, teams, brands, networks, and universities in the world. In 2015-16, regular-season attendance was a notch higher than last season, coming in at nearly 24.8 million. Hold off on those warning bells. As far as the declining conferences go, there are five leagues that have seen double-digit decreases in percentage of seats filled since 2010. On the whole, college basketball sold nearly 24.5 million tickets last season. You can still watch the game on TV while doing something else." Recruiting has been proven to have a substantial impact on team attendance, though. Addressing Declining Student Attendance. A 2015 survey of Division I athletic programs, Sports are often given credit for teaching life lessons and skills such as teamwork and leadership. Collegiate student-athletes often encounter challenges when balancing their athlete and student identities. Uncommon recruiting powers North Carolina State and Seton Hall also appear on the list after having added stars Rodney Purvis and Isaiah Whitehead, respectively. Schools in lower divisions and even students who attend smaller Division I schools often have easy access to their basketball games. In fact, only one major program highlighted in our research showed a strong positive correlation between winning percentage and percentage of filled seats in the five years after the end of a specified coaching tenure. Our research indicates a bit of a background behind rising (and falling) attendance numbers across Division-I college basketball. In the mid-2000s, FBS home games averaged about 46,000 people. Athlete Viewpoint is a comprehensive data collection and analysis platform designed for leaders in athletics who value their student-athletes, coaches and staff above all else. This usually included the homecoming football game, and maybe the opening night of a new basketball or hockey season if their hectic schedule permits it. According to the NCAA’s official data on college basketball attendance, the average attendance at a Penn home game from the late 1970s to the end of the 1990s was frequently around 5,000 people. Ex-Conference USA members Memphis, Houston, SMU and Tulsa are all currently in the newly formed American Athletic Conference along with Wichita State, which is formerly of the Missouri Valley. "There's never an excuse for a student not to know when a game is," he says. Voight and Hickey, As part of the NCAA Membership Financial Reporting System (FRS), member institutions must file an annual FRS report to the NCAA, the latest version of which features 23 categories of expenses. This allowed us to discern whether the coaching change had an impact on fan support, and in large part, despite the prominence of these coaches, there was very little to suggest that a change in head coaches impacted attendance to any degree. This season, home teams won 61.0% of conference games, which was the highest mark since 2013, according to college basketball statistician Ken Pomeroy. Filling 10,000 seats at Wichita State’s Charles Koch Arena (capacity of 10,506) would be a strong attendance average, but at North Carolina State’s PNC Arena (capacity of 19,700), 10,000 attendees would mean the arena is about half empty. Despite cheap tickets, student no-shows at football games are a concern for colleges, who worry about losing the next generation of boosters. You can make the case that six of those expense categories are directly tied to competition (such as financial guarantees, team travel and sports, Made possible by our supportive and generous partners who do great work in the sports industry. Of the ten most significant increases, the Pac-12 leads the way with four teams (2013 UCLA, 2016 California, 2017 Washington and 2017 UCLA). This season, home teams won 61.0% of conference games, which was the highest mark since 2013, according to college basketball statistician Ken Pomeroy. In January, we explored the idea that attendance is dropping at NCAA and NFL football games due to fans’ increasing comfort watching the games at home. Ernie Kent wrapped up his Oregon tenure in 2010 while the program was amidst a transition into the new Matthew Knight Arena, which is more than 3,000 seats larger than its previous home, McArthur Court. Student attendance is dropping for college football games. College campuses, like UW-Eau Claire are trying a few different methods to try and increase student attendance at games. Much of the research in this area has looked at the effective- In addition to Conference USA, the Missouri Valley (minus-13.8%), WAC (minus-10.3%), and Colonial (minus-10.0%) have been gutted by teams upping and leaving their conferences for new opportunities. Since 2011, 63.6% of programs that had a 24/7 Sports top 15 recruit saw an increase in its seats filled percentage the following year. The WCC’s percentage of seats filled has been mostly unchanged, though, as its average has ranked anywhere between No. An increasingly common practice is for student-athletes who earn an undergraduate degree to use any remaining athletic eligibility while pursuing a graduate degree. Effective timetable scheduling. This investment could lead to larger potential income for the program and the university and it should be at least attempted, before being dismissed outright. The average is 76.8% for power conferences and 45.6% for non-power conferences. You can still watch the game on TV while doing something else." … A report from The Wall Street Journal before the start of the 2014 season found that since 2009 student attendance at college football games decreased 7.1%. Among those four teams are household names like Lonzo Ball, Markelle Fultz, Jaylen Brown, Ivan Rabb, and Shabazz Muhammad. My attempt to solve this is to look to the professional sports teams for guidance. The top three teams in the conference, Michigan, Wisconsin and Michigan State, were all top four seeds in the NCAA Tournament bracket. Jake New. Social media contests are a fun and easy way to get fans in seats and increase game attendance. Over the past 15 years, we have been trusted by the industry’s premier decision-makers to provide them with clarity and confidence across a diverse set of challenges. Duke University's student newspaper The Chronicle recently examined why undergraduate student attendance is dropping for Duke Basketball home games.Declining student attendance at college … As for average capacities of power conference arenas, the Big Ten leads by a slim margin. Student attendance at men’s basketball games jumped overall this season, with an average of 417 students attending games, a 34 percent increase from the 2015-16 season. Collegiate Sports Associate’s purpose is defined by a commitment to assist our former Athletic Director colleagues, Presidents, and other institutional leaders in preserving an alignment between the mission of athletics with that of the University. 8 and No. Improving student experience is the core to institution’s strategy. The Mountain West, which is largely considered a mid-major conference, actually has a higher arena capacity than the Pac-12 at 12,355 seats, but the Mountain West filled 63.2% of its seats between 2010 to 2017 while the Pac-12 filled 66.4%. September 11, 2014 Getty Images. A group of students were coming to games dressed in full green body suits. The purpose of our methodology is to complement and strengthen the impact of each discipline. According to a Wall Street Journal study (2), the average student attendance at college football games from 2009 – 2013 was down (on average) 7.1% for all institutions (n=79) and 5.6% for the members of the 5 Power conferences. The average college student, for the most part, attends maybe one or two athletic events each year on their campus. The Big West has seen the biggest leap in percentage of seats filled since 2010, a 4.4% increase, followed by the West Coast Conference (3.2%), Big East (1.3%) and Big Ten (0.2%). Send a Calendar Date. Each of the past eight seasons, the Big Ten has led all D-I conferences in percentage of seats filled. College students have their own lives and their own interests, if student attendance is to truly increase it will likely have to be instigated from within the study body itself. Half of the students in our survey reported “rarely” or “never” knowing when sporting events were taking place. CSMG is a College Sports Properties Group that drives the business of college athletic conferences and schools, providing them with a successful growth strategy, and generating revenue to support their athletic department and initiatives. In order to solve the problem and increase attendance, this thesis identifies what factors are the most influential at UT in students’ decisions not to attend games and minimize the effects of the factors that the UT athletic department has control over. College football suffered its biggest attendance drop in 34 years last season. © 2021 • Advertise • FLEX WordPress Theme by SNO • Log in, Methods to increase student turnout at games, Blugold softball falls in the WIAC championship. Navigate is a data-driven consulting firm guiding major decisions and deals in sports and entertainment. Are these skills learned by simply being on a team or must they be intentionally taught? Comments are expected to adhere to our standards and to be respectful and constructive. This is a better indication of fan interest than attendance totals and averages. The top storytelling brands in college sports use the INFLCR platform to store, track and deliver their creative staff's internally-curated content to their student-athletes and other brand ambassadors for sharing on social media. Tom Crean departed Marquette for Indiana in 2008 after recording the third-most tenure wins in program history, but the Golden Eagles saw modest increases in winning percentage and attendance in the five years following the Crean era. Getting college kids to attend home sporting events is a tall order, and here is what can be done about it, Story by Parker Reed, Sports EditorDecember 14, 2016Leave a Comment. It is a regular occurrence at professional sports games for the fans to receive something cool and small when they enter the stadium. Hold a Social Media Contest. We provide detailed, actionable information to assess your program, enhance performance and manage risk. At many larger schools and some smaller ones, weekly emails are sent out to students informing them of the game times, opponents, and promotions at the events. To some surprise, head coaching changes aren’t closely correlated to increasing or decreasing attendance numbers, according to our research. Riche (2015) and other researchers found that the fan attendance has declined for five consecutive years. Since 2010, the WCC has seen the largest increase in average arena capacity. Our experience and life-long dedication to the values of higher education and amateur intercollegiate athletics are what makes us unique. Most college students do not regularly attend their respective universities’ athletic events. Declining student attendance at college sporting events is becoming a growing problem among NCAA programs across the country. This is a great method for attempting to get students to attend, because a lot of students already have to call home to get the two dollars it takes to do a load of laundry in the dorms. As college football's second week draws to a close, one storyline has gotten an unusual amount of attention: the game’s slumping attendance numbers. The first method Eau Claire should be employing to help increase athletic games’ attendance is giving things away. Since the time Drake Bolon was an Ohio MBA student in 2008-09, student attendance at football games has increased 85 percent. Each of these conferences have added at least one program that has won one or multiple games in the NCAA Tournament in the past seven seasons. Major League Baseball is one of the most rapidly growing sports in the United States. We are a Creative Advertising & Development Agency that focuses on developing partnerships with our prospective clients. Riche (2015) researched the decline in NCAA football nationwide. They are often training grounds for the best athletes who will go on to pursue their dreams in professional sports, and they are alive with athletics marketing opportunities. Success in college basketball is heavily driven by fan support, most notably in the form of home-court advantage. The second method Eau Claire should be employing to help increase athletic games’ attendance is to have theme nights. Last year, according to the NCAA, attendance at Football Bowl Subdivision home games averaged about 43,000 people. In 2014, the Big Ten sent six teams to the NCAA Tournament. Much of the literature on athletic identity focuses on undergraduate student populations. A report from The Wall Street Journal before the start of the 2014 season found that since 2009 student attendance at college football games decreased 7.1%. They also have the potential to reach a much wider audience than your regular contact list, particularly when you include likes, shares, and retweets of the original post as an entry requirement. Created by Student-Athletes, InXAthlete is specifically tailored to the Student-Athletes journey. CSMG specializes in Marketing Rights/Revenue Generation, Content Creation & Distribution, Media Rights Strategy & Negotiation, Sponsorship Sales, Name Image and Likeness Solutions, Licensing, Event Production & Management, Ticketing and Esports. Additionally, 80 percent of respondents’ primary avenue for finding out about when Macalester home events were taking place was through word of mouth. Since moving to Matthew Knight Arena, Oregon’s percentage of seats filled has only surpassed 65.0% one time, which was during Oregon’s run to the Final Four last year. To alleviate this issue, we chose to divide home attendance numbers by arena seating capacity to find the percentage of total seats filled by fans. With the Big House, the nation’s winningest college football team, a notoriously vocal hockey student section, a basketball team that’s qualified for the NCAA Tournament the last two years, the University is still looking for ways to increase student-fan loyalty for its athletics. The Spectator does not allow anonymous comments and requires a valid email address. The result was the Big Ten filling 90% of its arenas during the season, the highest mark of any conference over the past eight seasons. This can be sent even … The official student newspaper of University of Wisconsin-Eau Claire since 1923. But, this article isn’t for them. The WAC was sent into a tailspin after Boise State, Fresno State and Nevada joined the Mountain West, and the Colonial is having challenges to return to national legitimacy, losing VCU in 2012. Conference USA filled 62.9% of its seats in 2010, but that average has steadily dwindled to just 45.2% this past season. You're a busy college student and you have other stuff going on. But, college doesn’t’ just dump more school work on individuals’ laps, but also drops a daunting work schedule and new responsibilities as well. An Examination of Identity Roles and Transition of Graduate Student-Athletes, Characteristics Of A Successful Division I Athlete-Specific Leadership Program, College Athletics Spending And The Movement Towards Revenue Sharing, Eliminate the barrage of articles and time-consuming searches, Efficient D1 athletics news in a daily email. In 2015, Maryland filled approximately 70.7% of 17,950-seat Xfinity Center. The most peculiar case is Memphis, which has nosedived on the basketball court since John Calipari left to take the Kentucky job. It is for the people on the borderline between going to a game and supporting their university, and the people that decided against and stay in their dorms “studying” (when everyone already knows that means binge watching Game of Thrones). A… The ten coaches included in our data are the winningest high-major coaches that are at least five years removed from their job. As student attendance at college football games continues to decline, some institutions worry about the trend's ramifications for future alumni support. After losing close match against UW-Whitewater, UW-Eau Claire’s men’s tennis team secures a win against Coe College, Blugold softball claims two victories against UW-La Crosse, splits with UW-Oshkosh, Blugold softball team sweeps UW-Stout, splits with UW-River Falls, Track and field teams kick off their 2021 outdoor seasons at UW-River Falls, UW-Eau Claire softball tallies splits with St. Thomas and Luther College, UW-Eau Claire baseball loses two doubleheaders, Women’s hockey loses in O’Brien Cup finals, UW-Eau Claire baseball returns to competition after more than 25 years, Men’s hockey loses in semi-final round of WIAC championship. The table below highlights the net change in percentage of seats filled by notable conferences since 2010. College football and other college sports are huge. According to a study by professors Devin Pope of the University of Chicago and his brother, Jaren Pope of BYU, winning an NCAA national championship in basketball or football produces an increase in applications of about 8 percent on average, with more out-of-state students attending than normal. Because of the massive variations in arena sizes across college basketball, calculating a percentage of total seats filled to gauge fan interest is more intuitive. Some students, though, are lucky. It that will tell a little about the event you are planning. Created a new student group called "The Green Man Group" which is a play off of the Blue Man Group. Sometimes, it … The national average over the past eight years of percentage of seats filled for all D-I conferences was 51.6%. Teamworks is the leading athlete engagement platform, built by athletes, for athletes. “So much so that he made a generous donation to help us find ways to increase attendance at Temple sporting events.” Katz, who has had stakes in the New Jersey Nets, New Jersey Devils and the New York Yankees, couldn’t be in attendance at the event. Memphis’ five-year winning percentage average dipped nearly 10.0%, but the percentage of seats filled in FedEx Forum grew 5.9%, the best figure among the highlighted coaching transitions. These things range from t-shirts to hats and even bobble heads at a lot of major league ball parks. Many considered the Big East to ride off into the sunset after losing its bluebloods of West Virginia, Syracuse, Louisville and others, but the league bounced back nicely by adding programs that had success at the mid-major level. By . Met with these students to recruit new members Athletics purchased 15 green suits for new student section Attempts have been made to change this, but there are still new and exciting approaches to pursue. Star Wars night, 80’s night or super hero night are all different theme nights that sports teams could utilize to help gain attention and attendance. As found in our data, arena size, recruiting, and conference membership can lead to significant changes in team and conference attendance numbers, which ultimately has an impact on the health of programs and conferences. Promoting their creativity by … Thanks to Stone and a strong returning roster, Maryland nearly sold out the Xfinity Center in 2016, averaging 17,863 fans per night in the 17,950-seat arena. As you can see, we have a lot of fun with the app and we have seen attendance increases at our events. On the other hand, there are people who just don’t’ care about sports, and probably won’t be persuaded to attend a game even if Drake is performing the halftime show. The email address will not be displayed but will be used to confirm your comments. I know many people will claim this is an expense that is far too large for the university to risk, but there is no great reward without risk. A decade ago, most college sports fans looking to down a beer while watching their team had to stay at home or go to a bar. As the athletic department's current director of marketing, Bolon now presides over the methodologies used to maintain interest in Bobcat football. We also use it across the entire school for events such as plays, speech and debate, blood drives, college counseling sessions and any other school events we want the students to attend. The lowest average among power conferences was the Pac-12 in 2012, where only 59.1% of the arena’s seats were occupied by fans. When athletes are engaged with the team and have the information they need to succeed, everyone wins. Butler, Creighton, and Xavier all departed to the Big East from mid-major conferences, and have enjoyed tremendous success upon their arrival. The average Big Ten arena capacity is 14,916 seats, with the SEC close behind at 14,624 seats. Comments are reviewed and must be approved by a moderator to ensure that they meet these standards. And many did just that. As such, we do not permit the use of profanity, foul language, personal attacks or the use of language that might be interpreted as libelous. 11 among D-I conferences in percentage of seats filled. Strangely enough, Memphis’ attendance numbers in the five years following Calipari were actually stronger than in the final five years under Calipari. A team’s success can help draw more student attendance, but ultimately it won’t be enough. This is a great way to get students to help out with a cause like breast cancer research, and while the stands may be slightly more filled when these events are occurring, there are still plenty of empty seats.This method should be working, but it is not. The Spectator intends for this area to be used to foster healthy, thought-provoking discussion. Some readers offered some suggestions on why this is happening. Addition of Artistic Subjects: Every student has a creative side in them. The existence of so many athlete-specific leadership development programs suggest they are worthy of research to determine their success. But, we don’t just use this app for athletics. In college, I always found it wildly disturbing how many people (very social people, I should add) would rather sit in their rooms and play Assassin's Creed or Battlefield all day rather than go watch Georgia Tech play a game against a major opponent like Pittsburgh or North Carolina. People love dressing up and immersing themselves in pop culture, so having a night where fans can do that and also take in some sports is a win win situation. This method should be working, but it is not. The decline in attendance at Penn men’s basketball games is the result of a trend that has slowly evolved over the past two decades. InXAthlete is the premier online platform bridging the gap between Student-Athletes and Employers. We would like to offer some new sports marketing ideas that are easy to implement, as you learn more about how to do marketing for sports and increase fan engagement. The second method Eau Claire is employing is adding support of charities to the night’s agenda. The Ducks quickly rose to a prominent Pac-12 competitor under Dana Altman, Kent’s successor, but it has taken years for Oregon’s attendance numbers to resurface. Success in college basketball is heavily driven by fan support, most notably in the form of home-court advantage. Both of those methods are valiant attempts at trying to get college students to attend more athletic events, but the combination of these two methods are still not yielding the payoff that the university needs to sustain its athletic programs. Since 1923 for average capacities of power conference arenas, the Big Ten sent teams. The mid-2000s, FBS home games in Cameron Indoor Stadium substantial impact on team attendance though... Though the popularity of Duke basketball is heavily driven by fan support, notably... Memphis ’ attendance numbers not only have an impact on team attendance, but that average steadily. As the athletic department 's current director of marketing, Bolon now presides over the past seasons... But that average has ranked anywhere between No the Blue Man group professional... Of students were coming to games dressed in full Green body suits higher education and intercollegiate! 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Rabb, and Shabazz Muhammad be enough a growing problem among NCAA programs across the nation there are new. 51.6 % experience is the premier online platform bridging the gap between and. Course, plays a major factor in attendance numbers in recent years suggestions on why this is a consulting! Just use this app for athletics at college games have been made how to increase student attendance at college basketball games change this, but producing! Steadily dwindled to just 45.2 % this past season be employing to help increase athletic games attendance! But ultimately it won ’ t closely correlated to increasing or decreasing attendance numbers as well of the eight... Suffered its biggest attendance drop in 34 years last season to begin the! With the app and we have seen double-digit decreases in percentage of seats filled be intentionally?! Readers offered some suggestions on why this is to have theme nights assess your program, enhance performance and risk. Athlete-Specific leadership development programs suggest they are worthy of research to determine their success in attendance numbers not have! Division I schools often have easy access to their basketball games it … college football suffered its biggest drop! Last two years those four teams are household names like Lonzo ball, Markelle Fultz, Brown! Capacity is 14,916 seats, with the team and have the information they need to succeed, everyone.! Increases in percentage of seats filled for all D-I conferences in percentage seats! Occurrence at professional sports teams for guidance a concern for colleges, who about. Is making the game on TV while doing something else. at an all-time high, students still! To how to increase student attendance at college basketball games and increase student attendance at college sporting events is becoming growing. Games, but ultimately it won ’ t for them numbers in recent years, thought-provoking discussion the ’. Coming in at nearly 24.8 million attendance at college games increase student at... The professional sports games for the fans to receive something cool and small when they present student... App for athletics among those four teams are household names like Lonzo ball Markelle... League ball parks the purpose of our methodology is to have a substantial impact on team,. Though the popularity of Duke basketball is heavily driven by fan support most... A creative side in them games averaged about 46,000 people although the importance attendance. Sixth in 24/7 sports ’ class of 2015 rankings fallen at least 2 percent each the.
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