-Samsung is the world’s largest AMOLED supplier and what it means is that nearly every cutting edge smartphone may it be Apple or Android devices will need to get Samsung… Long ago, Samsung was a supplier of Apple; however, it decided to challenge the latter. Readers would know that each produce smart phones, but largely have a role in other products such as computers or televisions. Often referred to as 'two-horse race' about the competition between Apple and Samsung, the ';duopoly' has rewritten the rules of competition in smartphone industry. Apple vs Samsung: Laptop Market Share. Another competitive advantage for Samsung is to combine strategies of both Japanese and American. In this type of strategy, a company gains competitive advantage by venturing into an existing market and building on the weaknesses of its competitors. Samsung’s generic strategy and intensive growth strategies continue to push for technological innovation as a critical factor for competitive advantage. While Apple is the leading firm in the smartphone market, Samsung is the closest competitor. Apple is known for delivering the best quality products and services. Porter’s Competitive, maximize inventory turnover, while minimizing inventory holding. It is fair to say there is no love lost between Apple, Inc. (NASDAQ: AAPL) and Samsung Electronics Co. Ltd. (NASDAQ: SSNLF). (i)PRINCIPAL STAGES OF TECH DEVELOPMENT 4 Samsung’s strategy is to deliver a high quality product with an emphasis on design and performance. Such information is critical in creating the valued products that create additional competitive advantage. An essay or paper on How Can Apple Gain a Competitive Advantage Over Samsung?. Apple has led Samsung in sales for the past four years and there are two new phones that are launching for both companies. This means that competitive advantage is highly, ‘Although it is true that the progression of thinking tends to follow a sequential path, it is quite possible for elements of one generation to crop up much later in the writings of someone who would not normally think of himself or herself as being of that school. (ii)BASIC INDEXES OF TECHNOLOGY 4 Counterpoint also reports that over the summer of 2016, Apple was selling just over 50 percent of the global premium smartphones, and Samsung was selling just under 25 percent. Executive Summary 3 PORTER’S 5 FORCE MODEL COMPARISON 15 In March 2014, someone leaked a Samsung strategy document from 2012 in which the Korean-based tech company blankly stated, "Beating Apple is #1 Priority (everything must be in the context of beating Apple)." First part will analyze and evaluate the dynamics and trends in the smartphone industry and the strategic implications to Samsung, Samsung Electronics It is a telling example of the animosity between two of the world's largest smartphone producers, who are clearly modifying their respective business strategies with each other in mind. Leadership- The company has built a very high level of trust in the market. The company has built a very high level of trust in the market. The first claim came in April, and by August 2011, there were 19 ongoing Apple versus Samsung cases in nine separate countries. Able to suppress R&D costs by outsourcing hardware component production and assembly, Apple's CapEx looks radically different from Samsung's. Consider the iPod, the first breakthrough product during Jobs' second stint as CEO, which came out years after the Sony Walkman. Apple is not concerned with their competitors. Samsung relies on vertical integration as a chief competitive advantage. Apple Inc. in 2015 Intellectual property is a set of intangibles owned and legally protected by a company from outside use or implementation without consent. Being a leader in the electronic market means Samsung must stay innovative and always changing and looking to innovate the products of the future. The battle lines were drawn. Table of Contents (ii)APPLE 12 It This report contains three sections. There are still some production or distribution victories. In this comparison, the competitor is Samsung. Needless to say that an epic war is at play between Apple and Samsung. Apple’s laptops win 18 percent of the market share and make up 16 percent of their product mix (Source: TraQline, 4QE September 2019). It is also a much more profitable company. This is because apple become the first smartphone manufacturer in the world on 2007 followed by Samsung. Apple has different marketing styles and a different approach to launching products that has thus far worked for them. Should Samsung succeed in producing high quality at a low fabrication cost, they could compete with Apple, for example, and possibly earn higher profits to match their large market share, which currently does not, Executive Summary It’s a major source of competitive advantage for Samsung APPLE COMPETITIVE ADVANTAGE Brand Equity One major source of competitive advantage for Apple is brand equity. Although many components, Leadership ?Organizations and People? Samsung fought back and had the injunction reduced to only German markets, but it was still a victory for Apple. Not content to just throw out an imitator product, Apple worked diligently with record labels and created a small, sleek-looking replacement. If it is compared to other brands that are having equivalent specs such as Samsung, Asus, HTC, or Xiaomi, the price of Apple is pretty high. The ease of use has been Apple’s first competitive advantage. If yes, explain how. It is also a leading chip maker and its Galaxy smartphones are … This pays off in the mid- and low-end markets, but the high-end products keep running into the juggernaut that is Apple. Samsung vs. Apple's Business Model: An Overview, Samsung: Vertical Integration and Product Volume, Apple: Design, Integration, and Outsourcing, Apple vs. Samsung: Endless Patent Lawsuits, Why Research and Development (R&D) Matters. [1 From a business model perspective, the two companies are constantly converging and modifying, although stark contrasts remain. ANALYSIS 10 Apple has made a business strategy of focusing on design and user experience while outsourcing elements such as manufacturing. SWOT ANALYSIS 17 Vertical integration is a strategy where a firm acquires business operations within the same production vertical, which can be forward or backward in nature. Abstract Amusingly, the rapid nature of technological advancement often leaves the comparatively dinosaur-like legal system in the dust. Apple’s competitive advantage and disadvantage include: Advantages *Brand strength. While value-driven Apple's market share (in terms of handsets shipped to the distributors) is lesser, the margins are industry-highest. The manufacturers of the phones and computers are attuned to what the competitor is doing and does not take any step of technology by other companies lightly. Samsung’s laptops make up just under 3 percent of their CE product mix, and the brand also has 3 percent of the overall laptop market. If not, explain why not. Competitive advantage They then derive their own This essay analyses the Samsung Mobile company by applying Porter's Five forces. The first salvo was fired in 2011 when Apple, already entangled with Motorola at the time, went after Samsung for its design of tablets and smartphones. Apple's rise has been comparatively meteoric and focused. Apple does not race to be first; it lets other companies spend time on R&D and early market development before swooping in and improving everything. This inflates margins and boosts AAPL stock, and is one of the chief reasons Apple can grow at astounding clips. TECHNOLOGICAL INNOVATION 7 However, within these similarities, both companies have different corporate cultures, which differentiate the companies’ ideals. Samsung mobile phone. Samsung is a Korean company that manufactures many of their own parts to their phones and other devices. Porter five forces analysis is a framework that analyzes the level of competition within an industry. The company's strength is product, including the … One major source of competitive advantage for Apple is brand equity. The five forces is used to determine the competitive intensity of an industry, and therefore, identify the attractiveness of an Industry (Wheelen). Before turning its sights to Apple, Samsung competed with, and in many cases bested, Japanese technology companies in the 1980s and 1990s. It is known the most for its technology and great quality products. Lastly, Apple generates its competitive advantage through its manufacturing and machinery assets and distribution channels which are acquired through its partners (Lashinsky, 2013). Douglas Mcgregor, an American social psychologised developed the X-Y theory, strategic so as to stay competitive and to survive in the marketing landscape. Chairman Lee Kun-hee saw his company's global share of smartphone sales drop from 35% in 2013 to 24% by early 2015, and his son, Lee Jae-Yong, reportedly wants to respond through mergers and acquisitions (M&As) and partnerships. 09/15/2015 This pays off in the mid- and low-end markets, but the high-end products keep running into the juggernaut that is Apple. The company spends a fortune on research and development (R&D) and capital expenditures (CapEx). It is very useful in the development of a business’s strategy. In order to gain goal development, a company must conduct research studies and plans to achieve a unique set of tactics in where no other company has done or gone through. TECHNOLOGICAL DEVELOPMENT 4 Competitive Advantage Consider the almost unprecedented legal wars taking place between Samsung and Apple, which span four continents and billions of dollars in awarded damages. All of Apple's products include programs that work very well with each other, but not with any of its competitors' products, which makes it easy for customers to keep buying Apple and difficult to switch to someone else. Samsung's business model has focused on vertically integrating supply chains and ramping up production volume. On the other hand, Samsung source of competitive advantage is the control the company has over its products. Perform an industry analysis of the smart-phone industry. The industry analysis of the Smart Phone Industry will be performed by using, Porter’s Competitive Strategies However, its leading position is supported by several sources of competitive advantage. From its target marketing, research, and product design, Apple is a much more focused company than Samsung. By combining these two strategies Samsung uses horizontal diversification and vertical integration. For this, marketers have to constantly scan and audit the environment that their marketing activities are concerned with. They also manufacture parts for their competition. At the end of the report I will make a recommendation based on my research findings. A patent grants property rights to an inventor of a process, design, or invention for a set time in exchange for a comprehensive disclosure of the invention. Apple succeeds in design and integration, and no small degree of risk. INTRODUCTION 3 The most acerbic interactions between Samsung and Apple take place in intellectual property rights court, where Apple has repeatedly reached into its bag of litigation tricks to assail Samsung for patent infringement. Porter’s Competitive Stategies can be derived from his Five Forces Analysis. Recently Samsung has had more success with overall profits, but there is a new launch coming for both companies and this will give us more insight as to which company is on top again. Samsung operates like many other Asian producers, such as NEC Corporation or Sony Corporation, with an emphasis on vertical integration and a flood of products. Samsung Electronics, Apple and Nokia are the competitive mobile companies. Samsung is the 2 nd largest patent holder in the US since 2006. Apple’s Key Competitive Advantage January 31st, 2017 We can’t compete head to head with Apple. Or the aggressive, political election-style marketing campaigns that are reminiscent of the Ford versus Chevy attack ads. Unlike Apple Inc, Samsung uses the red ocean strategy. This would be a historic shift in focus, likely signaling a departure from self-funded R&D and into outsourced innovation, not unlike Apple. Samsung’s eagerness to be everything to everyone all of the time means it has one clear advantage over Apple, its near total lack of commitment to … Introduction Competing in the smart phone market requires Samsung to use innovation, a source of competitive advantage, possibly leading to high profit gains if production costs can be reduced and quality can be improved (Hill et al., 2015). It made sense that Samsung would try to incorporate elements of the Apple business model, especially after the American technology giant passed Exxon Mobil Corporation as the world's most valuable company in 2011. Accordingly, new product development capabilities have been firmly established as one of the strong bases of Samsung competitive advantage. 1.1 Industry Summary, choice in the same industrial sector in developing new technology to try to maintain competitive advantage. While Apple still imports billions of dollars' worth of components from its rival every year, Samsung is beholden to nobody. A comparison between the iPhone 6, Samsung… This paper proposes that Samsung should re-evalua… Also each factor will be compared with Apple and Nokia which are competitive companies in the mobile industry and the strength of Samsung's strategic position will be demonstrated. One of the reasons for its competitive advantage over others is its Brand equity. The product became actually popular among users, having large and multi-touch user interface. The release dates of their phones are some of the most awaited days in the phone industry. Q1. For this reason, the real damage is not on the production line, but rather in the mountain of legal costs incurred by Samsung and Apple around the world. japanese companies usually like to offer multiple products whereas American companies are more focused and selective on a small product range. You may already have read that the ITC has awarded Samsung a victory in one part of the long running battle between Apple and Samsung over smartphone and … Here is a descriptive review detailing Samsung Vs Apple phones pros & cons. Apple is also the market leader in the UK with 50.85% market share, and its two nearest competitors are Samsung, and Huawei. Each firm won multiple decisions against the other between 2012 and 2015, often in conflicting rulings from German, Japanese, South Korean, American, French, Italian, Dutch, British, and Australian courts. For the distribution system, Apple launched a website for direct sales for the first time. Premium pricing is one of the superiority of Apple. Consequently, it is fair to say that each generation has added something to the overall debate on leadership and that the debate continues.’ (Van Maurik 2001) Samsung and Apple are leading companies in telecommunications, however; both companies have certain competitive advantages over the other. Why Apple Has a Strong Competitive Advantage Ben Bajarin on June 2, 2011 One of the primary things about being an effective technology industry analyst is that I have to clearly communicate our perspectives about the technology industry as a whole to my firms clients. Apple’s competitive advantage are its control of software, Hardware, retail strategy, product differentiation and most important one is Steve Job’s strategically decision making. Premium Pricing Strategy of Apple Inc. This is even greater for Samsung, which also manufactures, Review Of Stanley Kubrick 's ' 2001 : A Space Odyssey ', The Pros And Cons Of Disney Movies As A Form Of Media, Wells Fargo Unethical Account On Business Practices. Its high-level popularity is a sign of a strong brand image and the reliability of its technology and technological products. Samsung has been a global force longer and has its hands in more industries. The offers that appear in this table are from partnerships from which Investopedia receives compensation. 1. The count reached more than four dozen by mid-2012, with each company claiming billions of dollars in damages. A survey conducted by Brand Consultancy Firm Interbrand in 2017 revealed that Apple was the leading global brand in 2017. For example, Apple's largest competitor in the smartphone market, Samsung (NASDAQOTH: SSNLF), spent around $14.4 billion on research and development during its fiscal 2017 -- … CONTENTS In this case, the two firms under scrutiny are Apple and Samsung. The partners of my firm have completed a financial analysis of these companies and we needed more information in order to make a final decision. Declining profit margins in 2014 and 2015, however, forced some introspective analysis within Samsung's executive team. To compare each company's strategic position Samsung was chosen. (i)SAMSUNG 10 “If Apple executives pursued a claim against Samsung for stealing the iPhone, Samsung would come right back at them with a theft claim of its own. The two companies have found themselves engaged in legal battles over intellectual property and patent fights. Organisations compute the success of the company in unique ways and varies from different industry to another. Adel Alenazi Apple also spent more money on its Research and Development. Case Analysis Assignment In the months and years that followed, Apple and Samsung would clash on a scale almost unprecedented in, gained advantages to outgrow their product by using strategic plans and critical decision-making which leads to attracting as many consumers as possible than their competitors. A similar injunction was successful in Australia. In August 2011, for instance, a court in Germany issued an EU-wide injunction on the Samsung Galaxy Tab 10.1 device for violation of an Apple interface patent. Competitive advantage refers to the attempts by a company to overperform or gain superiority over other firms in the same industry. Indeed, from the Apple II in the year 1978, trough the Macintosh in the year 1984 area and till the introduction of iPod and iTunes in the 21st century, the firm has been developing its competitive advantage on the market with easy to use user interface. 1.0 Industry Overview 5 However, both companies have pursued different strategies to achieve their success. Their competitive advantages will be stated, compared and analysed from our research. This paper compares the business strategies of both companies and reveals that their production, human resource and marketing strategies are inherently similar. You are able to see the components of the Five Forces below: Introduction Galaxy Tab It is known the most for its technology and great quality products. The two competing companies we will be accessing are Apple and Samsung. Just as Louis Vuitton can charge hefty premiums on leather handbags, Apple can sell fairly average hardware at premium prices. Apple, the world’s highest valued company, and its relationship, both competitive and cooperative, with Samsung provide a wonderful setting to discuss some fundamental questions that relate to strategy and operations: FIRST: Which one is the more sustainable provider of Apple’s competitive advantage: design or the business model? Apple has different marketing styles and a different approach to launching products that has thus far worked for them. Lawsuits are a common strategy from Apple, which is one of the most legally aggressive firms in the world, but the focus on Samsung is particularly repetitive and intense. Samsung Group Report contains a full analysis of Samsung business strategy. Marketers use different strategic tools to analyze their micro, macro and internal analysis of the marketing environment. Days before the iPhone 5 was released, Apple was worth over $658 billion, more than all the companies in Portugal, Ireland, Greece and Spain, combined. The purpose of this report is to analyze qualitative information to make a decision on which company’s stock to invest company profits. For example, Apple won an initial ruling in 2012 that targeted more than a dozen Samsung phones, but the appeals and countersuit process dragged out until 2014 when virtually every single target model was out of production. Do you believe Apple was effective in neutralizing the threats and capitalizing on the opportunities posed by the forces in the smart-phone industry? Samsung and Apple have been competing at all levels of mobile phone production and have close customers. There are similar stories with the smartphone and tablet markets, each considered pillars of Apple innovation but neither of which the company invented. I researched several online journals and news sites in order to find information on the background of each company, comparative statistics, competitive advantages of each, and strategic moves for each company, past and future challenge and stories of success for the two companies. Momentum, complete control over … Apple is not concerned with their competitors. Presently, Apple and Samsung are seen as the largest manufactures of Smartphones across the world. Apple's competitive advantage is growing in the smartphone, tablet and personal computer categories. The main competitive strategy of Apple Inc is developing new and innovative products that blend technology and art. In this comparison, the competitor is Samsung. The core pillars of the strategy adopted by Samsung include: Ultimate fast follower hence the company is very fast when it comes to learning from the trends of the competitors in the industry. Apple and Samsung have achieved high levels of business success over the years. other ruthless business tactics, and explains why “Apple might win the battles but still lose the war.” Samsung threatened if any claims for patent infringement were thrown their way they would retaliate with the same charges. Apple has led Samsung in … Competitive Advantage Samsung and Apple are leading companies in telecommunications, however; both companies have certain competitive advantages over the other. Affordability As a consumer, price is often the deciding factor in purchasing the item. Apple Inc., widely considered the world's most successful modern company, has watched its share price plummet since mid-September. The, Samsung today is still a company with several different avenues, but they have reached the top in the smart phone world. Samsung is present in dozens of markets, including flat panels, sensors, LED lights, batteries, gaming systems, cameras, TVs, appliances, cellphone carriers, tablets, smartphones, and even medical electronics. "Fabless company” refers to a company that designs and markets hardware while outsourcing the manufacturing of that hardware to a third-party partner. The only assumptions in this research would be that most readers are somewhat familiar with each company selected being, Apple and Samsung. This report is a comparative report that is being used to decide which competing company our firm should invest in through the purchases of stocks. Nearly three-quarters of Apple's revenue comes from the iPhone lineup, making the firm single product-dependent. Steve Jobs, Apple's late CEO, was furious and went on the offensive; Samsung, in turn, dug in its heels. Many people argued that the price is … Apple (AAPL), the world's most profitable smartphone maker, has a number of advantages over most of the competition. Notably, the robust brand’s strength owes Apple the strong market visibility, which has significantly contributed to augmented customer’s loyalty. A licensing agreement is a contract that allows one party (the licensee) to use and/or earn revenue from the property of the owner (the licensor). Research and development (R&D) is a term to describe the effort a company devotes to the innovation, and improvement of its products and processes. It is not a magical formula, Nokia was almost as integrated before being steamrolled by Apple and Samsung, but Samsung controls some logistical certainty in a way that Apple does not. There is a branding issue: Apple is premium…” –a high-level source at Lab126, Amazon’s code name for its Fire Phone project The above quote is taken from an excellent Fast Company article which I’d encourage you to read. CONCLUSION, Organization by Porter's Five Forces They are in a worldwide corporate battle that started in 2010 when Samsung, then an Apple supplier, released a very iPhone-like product through its Galaxy lineup. Ask either company, however, and you are likely to hear there is too much emulation going on. -Bus-605- A Professor: Jose Proenca Apple VS Samsung and Others (1996-2018)With the upcoming release of the Apple iPhone 11, 11 pro, and the 11 pro max, the competition is heating up. It maintains the position of a market leader and thus sets the pace for others to follow suit. Samsung and Apple are two consumer electronics giants with global reach and loyal customer bases. 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